Cressi iPad App (iOS)
Custom, interactive catalog app designed exclusively for dive equipment manufacturer Cressi to promote their 2013 product line. The white label app was part of their 2013 media buy with Bonnier's Dive Group (Sport Diver, Scuba Diving). Working with Bonnier's in-house content solutions team, sales team and client, I provided the overall creative vision for the project and designed the entire interface—from start to finish —using Bonnier's proprietary mobile application software. An integrated marketing campaign was also designed and developed to increase downloads among the Dive Group audience. As a sponsored product, the app was live in the App Store (iOS) and available to consumers for a limited time from 2013-2014.
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