Caribbean Travel + Life Magazine
Travel App (iOS)
Sponsored by MasterCard, Caribbean Travel + Life's "Best of the Caribbean" app was created to serve as an on-the-ground travel guide, featuring the "best" of where to stay and what to do in select Caribbean countries. Working with the editorial team, sales team and client, I provided the overall creative vision for the project and designed the entire interface—from start to finish —using Bonnier's proprietary mobile application software. As a sponsored product, the app was live in the App Store (iOS) and available to consumers for a limited time in 2012. I also developed, managed and delivered an integrated marketing campaign to promote and encourage app downloads.
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