East Wilbur Live/Work Townhomes

Branding, Design & Architectural Consulting | Downtown Lake Mary, Florida

Located just one block from the SunRail station in Downtown Lake Mary, the East Wilbur project was a visionary live/work townhome development designed to elevate small-scale urban living. I led every facet of the project’s creative direction—from branding and marketing to spatial design.

This included naming, brand identity, website design, social media strategy, advertising, public relations, and marketing collateral, all crafted to position East Wilbur as a forward-thinking and walkable residential concept. I also served as the interior designer and consulted on both interior and exterior architectural elements, ensuring the brand’s modern, livable ethos extended into every physical and visual detail.

The East Wilbur project serves a model for how thoughtful design and strategic branding can shape community-focused infill development at a neighborhood scale.