Re-brand for Keep Winter Park Beautiful.

Re-brand for Keep Winter Park Beautiful.

 
 

Keep Winter Park Beautiful

Working closely with the organization's Director and Advisory Board, in 2012 I developed a fresh, new brand identity for Keep Winter Park Beautiful to both inspire and resonate with a wide range of audiences from school-aged children to retired volunteers. The main logo (pictured above) was accompanied with a series of emblem-style grassroots logos that represent the four pillars of Keep Winter Park Beautiful's work: Conservation, Greenspace Revitalization (or Retrofit), Community Agriculture and Placemaking. Each grassroots logo was also given its own color to further solidify its individual mission. 

Branding Identity Design
Brand Development & Strategy
Print Collateral Design
Photographic Art Direction
Photography
 

 
 
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Flyer templates were created to announce and promote volunteer sessions and events.

 
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Poster templates created for each grassroots initiative.

 
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T-Shirts designed to be worn at volunteer sessions.

T-Shirts designed to be worn at volunteer sessions.

 
 
 
 

KWPB postcard template in bolt green.

 
 
A KWPB branded tote bag.

A KWPB branded tote bag.

 
 
Local students get a lesson in gardening at Earth Day in the Park, a joint venture between KWPB and Rollins College.

Local students get a lesson in gardening at Earth Day in the Park, a joint venture between KWPB and Rollins College.