Keep Winter Park Beautiful
Working closely with the organization's Director and Advisory Board, in 2012 I developed a fresh, new brand identity for Keep Winter Park Beautiful to both inspire and resonate with a wide range of audiences from school-aged children to retired volunteers. The main logo (pictured above) was accompanied with a series of emblem-style grassroots logos that represent the four pillars of Keep Winter Park Beautiful's work: Conservation, Greenspace Revitalization (or Retrofit), Community Agriculture and Placemaking. Each grassroots logo was also given its own color to further solidify its individual mission.
Branding Identity Design
Brand Development & Strategy
Print Collateral Design
Photographic Art Direction
Flyer templates were created to announce and promote volunteer sessions and events.
Poster templates created for each grassroots initiative.
KWPB postcard template in bolt green.