Combination mark for Lakefield Realty designed to speak to clients seeking luxury, lakefront real estate.

Combination mark for Lakefield Realty designed to speak to clients seeking luxury, lakefront real estate.

 
 

Lakefield Realty Group

Lakefield Realty Group is an Orlando-based real estate firm specializing in the purchase and sale of high-end lakefront homes. In early 2016, I re-branded the company and worked closely with the partners to develop and deliver an integrated marketing campaign featuring a number of their top listings. Content was pushed out to audiences via Email, Web, Print and Social media.

Brand Identity Design
Brand Development
Print Collateral Design
Website Design & Development
HTML Email Design & Development
Advertising Design
Copywriting
Signage Design

islesoflakehancock.com

 
 
 
MMDxLFR_Business Card_left.jpg
 
 
 
       Listing Flyers, flat printed with a front and back design.

       Listing Flyers, flat printed with a front and back design.

MMDxLFR_8.5x11 Flyer_right.jpg
 
 
 
Print Ad for Lakefield Realty as seen in WATERSKI magazine

Print Ad for Lakefield Realty as seen in WATERSKI magazine

 
 
 
Signage colors were selected to pop against the lush green Florida landscape.

Signage colors were selected to pop against the lush green Florida landscape.

 
 
 
Spring 2015 Email Campaign 

Spring 2015 Email Campaign 

Summer 2015 Email Campaign

Summer 2015 Email Campaign

 

Above, a custom email campaign was designed in the brand's new look and distributed periodically throughout the year to qualified audiences of water ski enthusiasts. The spring email creative had the highest open rate in the history of the WATERSKI magazine brand.

Below, a custom website was designed and developed to house featured listings.