Rona Gindin is a multimedia writer, editor and television personality covering a broad range of subjects for national and local media outlets. In 2016, I worked closely with Rona to develop a new identity system, website and social presence that conveyed simplicity and modernity, while cataloging decades of work and making each piece easily accessible on any device.
Business cards were designed and printed in Rona's five, distinct brand colors (plum and gold not pictured). Each color represents a facet of her business.
Above, decades of Rona's work was organized into an interactive library, categorized by media outlet and subject. Below, Rona's blog was designed to place emphasis on article headlines and excerpts, with thumbnails acting as ancillary items.
Below, automatic RSS emails were designed and developed in Mailchimp to keep Rona's audience up-to-date on 'Blog' posts and 'Recommendations'. This automation lightened Rona's busy schedule, allowing her more time to focus on what she does best - journalism.
Below, social media avatars and covers were custom designed for brand consistency.